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LENA ANDERSON
LENA ANDERSON
Washington State Native
Lives in the Greater Seattle Area
Certified Drone Pilot
TOOLS
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Adobe XD
Final Cut Pro X
WordPress
Wix
Solidworks Visualize
Audacity
Basic HTML, CSS
Salesforce Pardot
Social Pilot
Hootsuite
Constant Contact
Mail Chimp
EDUCATION
2011 - 2015 Principia College
B.A. in Mass Communication, with honors
Minors: Music
WORK EXPERIENCE
Marketing Content Designer & Web Producer
Vision X Lighting, Auburn, WA, 2018 - Current
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Designs all advertising and branding materials: catalogs, sell sheets, brochures, booklets, signage, videos for industrial department.
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Supports sales team with technical data sheets.
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Develops customer stories for marketing collateral.
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Creates promotions for email campaigns and landing pages.
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Designs motion graphic sequences in After Effects for education and product promos.
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Manages industrial departments social media pages and advertising.
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Communicates with vendors and printers, provides print ready and pre-press files.
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Conceptualizes and implements new content for three websites.
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Photographs new products in-house for print and web, including photo retouching and color correction.
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Travels to application to photograph and develop photo library for marketing collateral.
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Responsible for lead generation and automation using Salesforce, Pardot for industrial department.
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Applies IES files in Dialux on 3D models to provide customers with visual representations of illumination output for lighting products.
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Utilizes Solidworks Visualize to create 3D renderings of products for marketing campaigns.
Marketing Assistant & Graphic Designer
Foodz Catering, Seattle, WA, 2017-2018
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Supported creative team in organizing promotional events and marketing projects.
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Performed all graphic design needs including advertising, postcards, newsletters, email campaigns, product branding/packaging and various marketing assets.
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Managed social media accounts and maintenance of company website.
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Oversaw visual communication to meet brand standards.
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Executed administrative requests from managers and inquiries.
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Maintained filing system and performed data entry.
VOLUNTEER
Social Media Support,
Washington State Outreach Committee
Social Media & Website Support
First Church of Christ, Scientist, Seattle
AWARDS
2015 - Marion L. Ackley Music Award
2017 - Best Branding Ad: Single Ad, First Place
INTERESTS
Music, Flutist
Dance
Residential Real Estate Videography
Life Long Learning
Advertising Consultant & Graphic Designer, Video Editor
Omak-Okanogan County Chronicle Newspaper, Omak, WA, 2015-2016
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Assisted production manager for advertising design and publication layout.
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Designed brochures and book publications using Adobe Creative Suite, Quarkxpress 8.
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Sales Representative for county wide businesses, services and organizations.
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Produced and edited video for news and local events.
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Supported administrative processes and contributed to customer service.
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Maintained strong client relationships and developed new prospects through cold calls and research to increase sales revenue.
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Attended local chamber meetings to attract businesses.
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Pitched news leads and provided visual materials to newsroom as needed.
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Assisted in preparation of advertising campaigns and media planning.
Video Game Public Relations Internship
Sandbox Strategies, San Francisco, CA, Summer 2014
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Drafted press materials including press releases and fact sheets.
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Researched upcoming projects, tracked top gaming/mainstream media websites, and compiled press hits into documents helping me to gain experience in campaign planning.
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Learned steps to draft a PR plan.
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Received valuable knowledge in media relations while developing lists of relevant media to reach out to.
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Shadowed publicists on their media pitching and interactions with clients.
Student Technical Producer
Principia Television News, Principia College, IL, 2014-2015
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Wrote news script for student-run television station
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Contributed story ideas and conducted interviews
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Created video edited packages
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Delivered bi-monthly on-air new reports
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